Campaign for organic production “I AM THINKING OF US – I buy organic”
Presentation of the promotional campaign for organic production “I AM THINKING OF US – I buy organic”will be held in Novi Sad on May 22.
The campaign is part of the project Organic Trade for Development in Eastern Europe (OT4D), supported by the Swiss State Secretariat for Economic Affairs (SECO) and implemented by IFOAM (International Federation of Organic Agriculture Movements), Helvetas (Swiss Agency for International Cooperation) and FiBL (Swiss Research Institute of Organic Agriculture), and it is being implemented in Serbia, Albania and Ukraine. National association for development of organic production Serbia Organica is a partner in the implementation of activities in Serbia. The goal of this project is to improve the export of organic products as well as to promote and increase the demand for domestic organic products.
“I AM THINKING OF US – I buy organic” is a promotional campaign designed to introduce consumers to the values of organic domestic products, and to introduce producers to their consumers and customers. During the campaign, some of our producers will present a part of their everyday life and the specifics of organic production.
The campaign is intended for all participants in the organic production sector from consumers, traders, distributors to producers. The tools and the concept of the campaign that will be presented during this event will be available for use to all interested parties, all in order to raise consumer awareness and increase demand and sales of domestic organic products.
The event will bring together organic producers, consumers, representatives of institutions and all those interested in the development and promotion of organic production in Serbia. On that occasion, the “ambassadors” of the campaign, representative organic producers from all over Serbia, a promotional film, as well as the main messages and activities of the campaign will be presented.